On March 19, 2015, the Los Angeles City Cultural Heritage Commission voted unanimously on the nomination to designate Norms’ Googie-style building an Historic-Cultural Monument (HCM).
For months, the La Cienega location has been a topic of debate between Googie design fans, the Los Angeles Conservancy, and the property’s new owner, who has “no current plans to demolish” the building, a spokesperson at the hearing said.
The fight isn’t over quite yet, though, as the decision will now go to the City Council before the property can receive the full protection. One of the structure’s supporters, L.A. City Councilmember Paul Koretz will undoubtedly be on Googie’s side. “We have torn down too much of our history,” he said at Thursday’s meeting. “One by one, we’re losing all these great institutions.”
The La Cienega location is the oldest standing Norms still in operation. Architect and historian Alan Hess specializes in Googie design and has authored 19 books on modern architecture, including Googie: Ultramodern Roadside Architecture and Googie: Fifties Coffee Shop Architecture. Hess will join L.A. Conservancy’s director of advocacy, Adrian Scott Fine, at Dwell on Design Los Angeles to discuss the demise of many post-war Googie-style buildings in L.A. and the necessary preservation of the iconic, midcentury modern design. For more on the Norms’ Googie design, read our post on Dwell.com.
Originally submitted by Brandi Andres